{"id":1742,"date":"2019-06-05T13:31:06","date_gmt":"2019-06-05T11:31:06","guid":{"rendered":"https:\/\/www.znakowo.pl\/blog\/?p=1742"},"modified":"2022-08-08T10:16:51","modified_gmt":"2022-08-08T08:16:51","slug":"witacze","status":"publish","type":"post","link":"https:\/\/www.znakowo.pl\/blog\/witacze\/","title":{"rendered":"Witacze"},"content":{"rendered":"\n

Witacze to po prostu znaki, kt\u00f3re ustawiane s\u0105 przy wjazdach\ndo miejscowo\u015bci, wojew\u00f3dztwa czy regionu. Ich celem jest przywitanie wszystkich\nprzyje\u017cd\u017caj\u0105cych. Z jednej strony informuj\u0105 kierowc\u00f3w, w jakim\nmiejscu si\u0119 znajduj\u0105, z drugiej strony pe\u0142ni\u0105 funkcj\u0119 reklamow\u0105 \u2013 mog\u0105 by\u0107\ndoskona\u0142ym no\u015bnikiem informacji dla turyst\u00f3w.<\/p>\n\n\n

<\/p>\n\n\n

Witacze nie s\u0105, w\u00a0rozumieniu przepis\u00f3w, znakami drogowymi<\/a>, dlatego nie ma regu\u0142 na to, jak powinny wygl\u0105da\u0107 \u2013 wszystko zale\u017cy od pomys\u0142owo\u015bci osoby projektuj\u0105cej. Przewa\u017cnie jednak maj\u0105 form\u0119 s\u0142up\u00f3w z\u00a0planszami, na kt\u00f3rych znajduj\u0105 si\u0119 r\u00f3\u017cne elementy, np. herb, logo, informacje o\u00a0lokalnych atrakcjach turystycznych czy has\u0142o reklamowe. Warto pami\u0119ta\u0107, \u017ce pierwsze wra\u017cenie jest najwa\u017cniejsze, a\u00a0witacze s\u0105 swoist\u0105 wizyt\u00f3wk\u0105 i\u00a0jednym ze sposob\u00f3w reklamowania danego obszaru. <\/p>\n\n\n\n

Witacze \u2013 spos\u00f3b na promocj\u0119 regionu<\/h2>\n\n\n\n

Przy wje\u017adzie do Las Vegas znajduje si\u0119 jeden\nz najbardziej rozpoznawalnych na \u015bwiecie znak\u00f3w tego typu. Na neonowej tablicy,\nkt\u00f3ra sta\u0142a si\u0119 symbolem miasta, widnieje napis \u201eWelcome to Fabulous Las Vegas\u201d.\nDobry witacz musi przede wszystkim przykuwa\u0107 uwag\u0119. Powinien by\u0107 estetyczny\ni zawiera\u0107 najwa\u017cniejsze informacje, przy czym ich nat\u0142ok jest raczej\nniewskazany \u2013 w\u00f3wczas reklama (bo witacze nale\u017cy traktowa\u0107 jako rodzaj reklamy\nzewn\u0119trznej) w og\u00f3le nie b\u0119dzie czytelna dla odbiorcy. <\/p>\n\n\n\n

Estetyka witaczy<\/h2>\n\n\n\n

Witacze wracaj\u0105 do \u0142ask. Coraz cz\u0119\u015bciej, przy wjazdach np. do miast lub mniejszych miejscowo\u015bci, mo\u017cemy spotka\u0107 \u0142adne i pomys\u0142owe instalacje witaj\u0105ce przyje\u017cd\u017caj\u0105cych. Jeszcze do niedawna ma\u0142o miast, gmin czy wojew\u00f3dztw dba\u0142o o ich estetyk\u0119, a przy ich wjazdach straszy\u0142y zaniedbane, betonowe graniastos\u0142upy rodem z PRL-u, z ma\u0142o atrakcyjnymi tablicami<\/a>. Dzisiaj coraz wi\u0119cej urz\u0119dnik\u00f3w zdaje sobie spraw\u0119, \u017ce witacze mog\u0105 mie\u0107 du\u017cy potencja\u0142, je\u015bli chodzi o marketing. Najlepiej, je\u015bli nie s\u0105 sztampowe \u2013 im bardziej pomys\u0142owe i niepowtarzalne, tym lepiej. Witacze mog\u0105 by\u0107 ozdobione kwiatami zdj\u0119ciami krajobraz\u00f3w lub innymi elementami. Przykuwaj\u0105ca wzrok b\u0119dzie np. pod\u015bwietlana tablica.<\/p>\n\n\n\n

\u017beby witacz by\u0142 zauwa\u017calny, powinien mie\u0107 wysoko\u015b\u0107 oko\u0142o 6\ndo 8 metr\u00f3w. Stawianie ni\u017cszych konstrukcji mija si\u0119 z celem, poniewa\u017c nie\ns\u0105 w\u00f3wczas widoczne. <\/p>\n","protected":false},"excerpt":{"rendered":"

Witacze to po prostu znaki, kt\u00f3re ustawiane s\u0105 przy wjazdach do miejscowo\u015bci, wojew\u00f3dztwa czy regionu. Ich celem jest przywitanie wszystkich przyje\u017cd\u017caj\u0105cych. Z jednej strony informuj\u0105 kierowc\u00f3w, w jakim miejscu si\u0119 znajduj\u0105, z drugiej strony pe\u0142ni\u0105 funkcj\u0119 reklamow\u0105 \u2013 mog\u0105 by\u0107 doskona\u0142ym no\u015bnikiem informacji dla turyst\u00f3w.<\/p>\n","protected":false},"author":3,"featured_media":1750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1124],"tags":[],"class_list":["post-1742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mala-architektura-miejska"],"acf":[],"yoast_head":"\nWitacze - Blog znakowo.pl<\/title>\n<meta name=\"description\" content=\"Witacze ustawia si\u0119 przy wjazdach do miast, mniejszych miejscowo\u015bci, wojew\u00f3dztw czy region\u00f3w. 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